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Optimization – Searching the Best Page for it!
Simple Optimization Wins
The last piece of our arrangement on the most proficient method to get more traffic to your site this month really arranges the entirety of the techniques we’ve taken a gander at up until now.
Similarly, likewise with a portion of different procedures, with the point of expanding traffic as fast as could be expected under the circumstances, this last system again sees how to get more from what you as of now have – by taking a gander at the ‘dormant beasts’ on your site.
Whenever you upgrade the pages on your site for the inquiry terms you think your clients and customers are looking for, you are making a great deal of suppositions.
You’re accepting that these are the best terms to concentrate on, that you’ve secured the entirety of the terms applicable to your business or administrations, and that you’ve advanced your pages in the most ideal manner to exhibit to Google that these are the most pertinent terms you ought to be positioning for.
Despite the very best optimization, if it’s based purely on these assumptions you could be missing out. This Final strategy is going to show how you can drive more traffic to your site by investigating what Google thinks of your pages and what your customers and clients are searching for to find your business, and then looking to make improvements to capitalise on this information.
Three Types of Pages to Optimize Better
There are three key areas we want to look at, and for this you’re going to need to go back to your Google Search Console (GSC) dashboard to find the information you need. We’re looking for:
Pages on your site that you haven’t optimized or are not part of your regular SEO project but are getting a good amount of clickthrough
Pages on your site that seem to be getting lots of impressions but not many clickthrough
Pages on your site that are ranking in positions 6-15 for good keywords/search volumes
If you can discover a page that is excelling all alone and advance that page with the meta title and on-page streamlining methodologies we’ve indicated you, there’s a decent possibility you could improve the rankings for that page and drive considerably more traffic to your site.
In the event that one of your pages is getting a ton of impressions however relatively few clickthrough, you could utilize the system for improving your clickthrough rate to expand the measure of traffic that page gets without improving its rankings.
On the off chance that you have pages that aren’t generally getting a lot of traffic and are commonly positioning on the base of page 1 or the head of page 2 for their principle watchwords, utilizing the entirety of the advancement systems we’ve experienced to attempt to improve their rankings could truly help increment the traffic they get.
Moving your rankings for a decent catchphrase from the head of page 2 to the base of page 1, or the base portion of page 1 to the best 5 outcomes, can truly positively affect the impressions and clickthrough for that page.
As a side note, breaking down your GSC information to discover pages that fit these rules is additionally a decent method of comprehension if there are other watchword subjects that you may have neglected that you should streamline pages on your site for.
To find the first kind of pages, those that are getting a good amount of clickthrough but you haven’t done anything to optimize them, just make sure the results are ordered by Clicks and then select the Pages option across the top, which should give you the URLs on your site that are attracting the most clicks for the time period measured.
If any of these pages aren’t part of your on-going SEO efforts, you can click on the URL to see which search queries it is getting clicks for and look to optimise it better for those terms.
For the type of pages that are getting a lot of impressions but not many clickthroughs, you want to make sure the results are ordered by Impressions.
Then, you can scroll down through your best-performing pages by impressions and find any that might be particularly light on clickthroughs.
Again, clicking through on any individual page and then selecting the Query option along the top of the columns will tell you the search terms that page is getting impressions and clicks for.
To help with the analysis, you can click on the Average CTR button above the main graph and this will add the clickthrough rates for each query/page to make it easier to see which are performing below average.
Finally, to find the type of pages that are ranking at the top of page 2 or the bottom of page 1, make sure the list is showing the impressions and clicks for the search queries and then you’re going to need to click the Average Position button above the main graph to add a fourth column, which will show the average position for one of your pages for that query in the search results.
If you look through the list and focus on queries with average rankings of 6-15 and a good volume of impressions, you can find terms that should drive more traffic if you can improve these average rankings.
Clinking on the search query will allow you to select the Pages option at the top of the columns to see which page it is that is ranking for that term.
One word of caution with this last method, you might find that a page with average rankings of 6-15 for one query might actually be ranking 1st for a different query, a ranking which you might lose if you change the optimisation for the other search term you’ve discovered, so always check what your pages are ranking for and where the majority of their traffic is coming from before you make big changes to the optimisation.
To be safer, you can approach this last method slightly differently and select Pages option instead of Queries and then again order the average position and look for pages that on average rank 6-15.
Clicking through for more information on these pages and selecting Queries across the top of the columns will give you the terms the page ranks for, so you can better decide whether to optimise the page for terms where it doesn’t rank as well, knowing the other terms (and corresponding impressions and clicks) it does rank for.
We’ve now shown you SEO strategies you can use to increase the traffic to your site this month, any of which can be effective, but you should really see some benefit if you do them all.
Of course, you’re only going to receive the benefit of these strategies when Google has seen all the improvements you’ve made, and with the search engine taking anything from hours to weeks to crawl pages on the Internet, you don’t want to be waiting around for the Googlebot to show up so you can get your extra traffic.
Fortunately, there is a way you can prompt Google to come and look at your improved web pages much sooner than if you simply waited for them to notice on their own – using this technique we’ve seen improved pages re-indexed in hours.
Hopefully, this strategy will help you make some relatively simple changes to your optimisation that will help your site attract more traffic in days rather than weeks.
If you have any questions or want to discuss how our SEO Agency London can help you take a more strategic, long-term approach to growing your business with a comprehensive SEO project, submit an enquiry to find out how we can help.