Affiliate links are one among the oldest sorts of digital marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.

What does the affiliate link mean?

_Affiliate Links_ An Important Google Ranking Factor_.pacelab - seo agency london

_Affiliate Links_ An Important Google Ranking Factor_.pacelab – seo agency london

An affiliate link is a specific URL that contains the affiliate’s ID or username. In affiliate programs, advertisers use affiliate links to record the traffic that’s sent to the advertiser’s website. This action is all a part of an affiliate program.

How does an affiliate link work?

An affiliate link is a way of linking to a product while asking the web site to offer the blogger a little commission.

Affiliate links work by placing a cookie on your computer. A cookie may be a tiny little file that the web site sends to your computer so next time you visit, they’re going to know who you’re already

Do affiliate links help SEO?

Affiliate links do not have any impact on the search optimization of a web site since search engines won’t pass any link equity to the receiving page. Link equity is what boosts a page’s ranking authority and helps the page rank higher for relevant search queries.

Do Affiliate Links, Count As Backlink?

Bad backlinks can hurt your SEO rankings and potentially cause penalties for violating Google’s webmaster guidelines. If an affiliate link counts as a backlink to your site that would negatively impact your SEO.

But, do all affiliate links count as backlinks?

To answer this question, there are three main sorts of affiliate links you must be acquainted with.

  • Network links: If affiliates use text link based code from a trusted network and therefore the URL code starts with a link that points to the network’s servers (not directly to your URL), it’s not a backlink and will not affect your SEO. However, a number of these are often considered backlinks if the redirects aren’t done correctly.

Make certain to ask the network what kinds of redirects they use for links.

  • Direct links with parameters: Direct affiliate links with parameters point on to your website sort of a backlink, but they need parameters attached like ?=affid-XYZ. They’re considered backlinks since they point on to your site. But, they seem as paid links and will be no-followed (when a link is marked as “no-follow,” the receiving page sees no link equity – we’ll touch more on this further down).
  • The direct link with no parameters: Direct links with no added parameters are backlinks that time on to your site and not a network. These do look and act like genuine backlinks. They will be more SEO-friendly if they’re niche and content relevant sites. But if not, you ought to confirm they need no-follow links.

Do Affiliate Links Impact SEO?

For the most part, affiliate links don’t directly help or hurt your SEO. Affiliate links through major program networks cannot negatively influence your SEO because they do not get indexed past the network. This implies search engines won’t pass any link equity to the receiving page (which is what boosts a page’s ranking authority and helps the page rank higher for relevant search queries).

  • Where they are doing help is by bringing a singular opportunity for your business to increase visibility, site traffic, conversions, and revenue. That being said, we highly recommend that you just carefully choose which affiliate sites promote your business.

Affiliates links helping SE

  • Taking space within the engines. If you’re a bit fish in a very big industry with a generic URL, then the highest 10 spaces are likely filled with competitors and not your own sites.

This suggests you’re losing traffic and you would like to utilize a high-quality keyword tool called SERP Empire.

Unless your SEO team can rank 10 sites for that generic term, you’ll lose traffic and exposure. However, by having your affiliate links try to rank for this term, then this provides you a far better shot to realize more exposure and receive revenue.

  • Bringing partners in the house. If you’ve got an oversized performer or maybe a little one whose site has relevancy to your content, then make a proposal to take them off the network and directly form a partnership instead.

You’ll need to build trust with them, as they won’t have network tracking. But by eliminating network fees, you’ll offer higher commissions and quicker payouts.

The advantage of this practice is that you simply can get a Backlink from a relevant site; one that you just know drives sales for you.

You do get to make an attractive offer because they’re also your competitor, who will help to spice up you above them.


Affiliate links themselves probably won’t hurt your rankings. But if you’ve got too many, Google’s algorithm may pay closer attention to other quality signals make sure you’re not a “thin affiliate site“.