Alt Tag (for Image Links): Google Ranking Factors

An alt (tag) text is a description that we give to a search engine so that it can know what the image is all about.

Adding pictures to your articles urges individuals to understand them, and all around picked pictures can likewise back up your message and get you a decent positioning in picture indexed lists.

In any case, you ought to consistently make sure to give your pictures great alt properties: alt tag reinforces the message of your articles with web index creepy crawlies and improves the availability of your site. This article clarifies about alt and title characteristics and why you ought to upgrade them.

For brands hoping to drive pertinent traffic to their site, picture SEO has indeed become a practical alternative since it helps the on-page enhancement for your keyword focuses just as making another traffic opportunity.

In the event that it’s been some time since you looked over your SEO positioning components, you might be asking yourself

What is an Alt Text?

An alt (tag) text is a description that we give to a search engine so that it can know what the image is all about.

Alt-text is also known as “alternative text”, “alt attributes” and “alt descriptions”. Image alt text is metadata for images (like meta descriptions and other meta tags) that works behind the scenes and hidden from website visitors.

Adding alt tag/ attribute and title attribute to WordPress images is considered as one of the best practices for On Page SEO which –

  1. Optimize your website’s Image SEO,
  2. Helps you get better search engine rankings,
  3. Improves topic relevance, and
  4. Improves accessibility for users with poor vision or screen reader devices.


Note that what we’re alluding to in this post isn’t actually an “alt tag.” While most site proprietors and SEO experts comprehend what somebody implies when alluding to an alt tag, the right wording is alt text or alt characteristic.

Alt text (elective content), otherwise called \”alt attributes\”, “alt descriptions\”, or in fact erroneously as \”alt labels,” are utilized inside a HTML code to portray the appearance and capacity of a picture on a page.

The Importance of Alt Text Content for Image SEO

Google has gotten quite good at determining the value and relevance of content for its users. As good as it is, the fact is that Google is still a machine and needs help from humans to understand visual elements.

Google uses alt text in the same way that the visually impaired use them — as a way to comprehend images because the algorithm cannot see nor cognitively understand images.

Each image should have an alt text. Not just for SEO purposes, but also because blind and visually impaired people won’t otherwise know what the image is about. A title attribute is not required. What’s more, most of the time it doesn’t make sense to add it. They are only available to mouse (or other pointing devices) users and the only one case where the title attribute is required for accessibility is on <frame> and <frame> tags.

What does the key phrase in picture alt properties check do?

The keyword in picture alt properties appraisal in Yoast SEO checks if there are pictures in your post and whether these pictures have an alt text with the center key phrase.

By including an alt text, you give clients of screen peruses and web crawlers with a printed depiction of what’s on that picture. This improves availability and your possibility of positioning in picture search.

Applying an alt attribute on an image helps Google understand what an image is about to serve it in image results.

How Google Treats Image Alt Tag {Text}?

Remember that Google spiders don’t know what pictures are?

So, when search engine spiders crawl our post or article, they read alt texts on images which ultimately helps you to rank in Google search results for a particular keyword.

Takeaway – 

  • Alt attributes are used both for image and web search.
  • Google considers alt text as part of the post or page.