Does“Table of Contents” Increase Rankings in Google?

"Table of Contents: Google Ranking Factor".pacelab - seo agency london

“Table of Contents: Google Ranking Factor”.pacelab – seo agency london

Table of Contents

Right after you get past the first few title pages, you get to a table of contents. It tells you what the most necessary things within the book are (the headings of every section), along with wherever they’re settled

There are such a lot of factors that play into getting your content ranking on the primary page of Google.

As bloggers and web site owners, that’s what we are after, high rankings in Google and the other search engines Generally, tiny changes will help you move up the ranks in an attempt to succeed in that first-page spot.

A linked table of contents will facilitate Google higher perceive your page’s content. But from what I have learned, the table of content is employed as a good content marketing strategy i.e. hub and spoke.

Table of contents is beneficial for users. It makes simple for users to navigate from one page to a different. It provides excellent user expertise.

And Google ranks those websites higher who gives a decent user expertise

Adding a table of contents (TOC) to an extended blog post will improve SEO in many ways:

  • The TOC improves the usability of the post, once it’s easier for the reader to see the data you cover in your post and supply a way for the reader to jump to sections of interest, the reader can spend more time on your page. These will increase dwell time.
  • Imagine landing on a 5,000-word post without a TOC. You likely wouldn’t spend a lot of time on the page before going back to the search results.
  • Improved usability makes it more likely that alternative blogs can link to your post. This will increase your authority.
  • The internal jump links will create relevance.
  • Overall, raising the user experience and giving quality content is going to pay dividends. Just be careful, too much on a page will detract from the user experience. So, a TOC should only be used on long posts.
  • Boosts SEO. Google likes us to have them, thus Google provides us with additional visibility when we do.
  • Since the Table of Contents links to alternative sections of your post, your bounce rate is improved. As you’ll be able to see, the Table of Contents keeps people on your blog.
  • Your SEO goes up once individuals browse over one page on your website.
  • A Table of Contents boosts interest; Visitors will scroll through your TOC to see which sections they need to browse.
  • The TOC provides the organization of your content since it organizes your subheads for the reader.



Position wise, employing a table of contents, may impact your new content in an exceedingly positive approach. Ranking spot 4 on the primary page of Google right of the bat is great.

As so much as ranking improvements with the old content, we saw a small increase in positions:

  • Keyword 1: from position seven to an average 6.6 position
  • Keyword 2: from position five to an average 4.3 position
  • Keyword 3: from position 10 to an average 9.9 position

For long posts, I believe it’s useful for the reader to include a table of contents. It provides them with an outline of the content that ends up in higher expertise.