For most people, the main purpose of having a blog is to drive traffic(drive traffic to your blog) to it. You want people to read the stuff you took time to write. If no one visits your blog, clicking links to other articles or advertisers will not happen. Even if you have an ad-free blog, it is still rewarding to get your posts in front of a large audience.
What Is An Infographic?
Before we start, it’s important to know what you’re creating(Drive Traffic to Your Blog). An infographic (or information graphic) may be a visual representation of information presented in a simple to know and fun to read format.
In the case of interactive infographics, they should also be easy to use. Infographics simplify complex information and make it easier for the average person to digest.
They’re great for all business types – even “boring” ones and a really useful Internet Marketing tactic
Infographics and Traffic(Drive Traffic to Your Blog)
How does an infographic drive traffic when all the information is included in the picture? Good question!
As you recognize, SEO traffic is the largest source of traffic that major sites get.
By getting links from large sites, this may help your Domain Authority and increase your position within the search engines.
The reason an infographic is great at getting this is often because you’ll create one and have it posted on many sites. You create one graphic and obtain it posted everywhere empty bad happening!
You can’t do this with guest posting, and replica an equivalent content everywhere, without Google penalties. This is often an excellent reason to do infographics in my eyes and many others.
Before you build your infographic
Let’s talk about how to create your infographic. First of all, study what you would like your infographic to be about.
The most effective infographics solve a problem by focusing on a solution.
It makes someone’s life easier in less time. It’s entertaining and as well as being helpful, so by you creating an infographic that solves a drag you’re more likely to receive a timely response with traffic. As they say, an image is worth thousand words.
So consider a major problem you’ll solve for your readers, and brainstorm how you’ll make it an infographic. Make it enjoyable to look at, and as eye-catching as possible.
5 Key Elements of a Successful Infographic
1. The Story
The purpose behind an infographic is to tell a story. Without a story, an infographic is just a graphic. Ask yourself:
What is the story I want to tell?
Is it relevant to my organization?
Why am I telling this story?
Who am I telling this story to?
The most important component of an infographic is accurate data. As an organization, you may already have data you can use, you just need to find it and sort it. Wherever the data comes from, you need to make sure it is credited somewhere on the infographic.
Unaccredited information is not only unethical, but is untrustworthy to most readers.
Write a gripping headline. With all that data, an infographic can get quite long and complex, and the headline is the key to engaging your audience.
It will be part of tweets, posts, and pins, so keep it short yet descriptive. Don’t get caught up in making it clever; keep it simple. Focus on delivering your story to your audience.
The design of an infographic should be based on the story. For example, if your infographic is about nature, then it should include design elements and colours from nature.
Keep your colour scheme to a maximum of three colours. Too many colours can make your infographic confusing.
Use appropriate fonts. Before selecting a font, make sure it is legible in both large text and small text – especially when using numbers. Choose a maximum of two fonts. Allow for various size headlines to break up the data. Organize the data visually to guide your audience from beginning to end.
Again, keep it simple; don’t let the design overpower the story and data. The key to achieving a successful design is balance between data, copy, design elements and colours.
5. Graphs and Charts
Graphs and charts in an infographic are not your basic Excel bar graphs and pie charts. They are graphs and charts that display the data in a unique and creative way – this is where the designer will shine.
The type of graph or chart used depends on the data and the story. For example, when displaying data about people, consider showing human silhouettes in a chart. When appropriate, replace numbers with graphical elements.
THE BASIC BENEFITS OF INFOGRAPHICS IN CONTENT MARKETING AND FOR SEO
A good infographic is a lot more than just a pretty picture. Here’s a look at some more compelling reasons infographics can make great content for almost any niche.
1. Addictive and Attractive
2. Easily Scanned and Viewed
3. Better Recall
4. Big SEO Benefits
5. Demonstrate an Expert Understanding of the
Promoting Your Infographic
As for the promotion of the infographic, you actually got to write a tremendous blog post to travel with it.
It’ll assist in giving your infographic context and supply background and more information.
If readers and other influencers link to your blog post once they share, of these words that you simply have therein blog post could trigger some program traffic, which increases your exposure(Drive Traffic to Your Blog).
By adding the infographic to your blog post, the probabilities of somebody linking to you has now increased tremendously.
People can’t copy/paste your content onto their blog and achieve success with SEO; however, they will use your infographic and do quite well. Meaning more shares and backlinks for you, and that’s an honest thing.
Why Use Infographics for Link Building?
There are numerous different link building strategies out there, whether you’ve got an outreach team whose main job is checking out link opportunities, you write guest blogs that include links back to your site otherwise you look for broken links your articles can replace.
Creating and promoting infographics is yet one more powerful strategy which will increase website traffic(Drive Traffic to Your Blog), improve your domain authority and boost your SEO.
In fact, studies show that infographics can help increase website traffic by up to 12%, and original graphics like infographics are the top-performing visual content type.
If you create an infographic that focuses on a trending topic and includes helpful stats and data visualizations, it can entice people curious about that topic to share your infographic with others.
How to Build Links with Infographics
1. Publish your infographic.
First things first, you need to publish your infographic so that other bloggers and creators have a place to link back to. The best way to do this is by creating a new page or blog post on your website to house your information.
2. Share your infographic on social media.
Start your promotion plan by sharing your infographic on social media. Determine which of your platforms have the best audience for your specific infographic and focus on those.
3. Promote your infographic on social media.
Once you’ve created a promotion plan for organic social media sharing, create an ad on your top platforms.
Whether you’re using Facebook ads, Twitter ads, Instagram Story ads—these will be better for sharing infographics than Instagram feed ads—or LinkedIn ads, you need to make sure your platform of choice makes sense for your content.
4. Reach out to bloggers and influencers.
Now comes the part that you need to work much harder on – reaching out to influencers and bloggers in your industry or that are relevant to your topic that are known for sharing infographics.
5. Send to infographic directories.
There are tons of infographic directories out there that you can submit your infographic to for publication(Drive Traffic to Your Blog). Many will accept your infographic by itself while others require a unique description to accompany it.
This is a great way to provide a link back to your original content and help your infographic to get in front of an even wider audience.
Conclusion–Infographics still outperform other varieties of visual content and help boost SEO.
Despite its decrease in popularity, link building with infographics continues to be a winning strategy.
This is because the infographic link building(Drive Traffic to Your Blog) takes time and requires outreach that a lot of marketers simply don’t want to try and do.
But using infographics to build links is a tried and true strategy everywhere.