Supplementary Content

According to Google,“supplementary content “is content that’s specifically targeted to the content and purpose of the page.”

What is “Helpful Supplementary content”?

“Supplementary Content”_ Google Ranking Factor._.pacelab - seo agency london

“Supplementary Content”_ Google Ranking Factor._.pacelab – seo agency london

Helpful” Supplementary Content” includes supporting material that’s not essential to understanding the conclusions of the research but contains information that’s additional or complementary and directly relevant.

Helpful “Supplemental Content “(SC)

Helpful Supplemental content is content that contributes to the general user experience but doesn’t directly help the page achieve its purpose. the simplest way to determine what’s  content is to mention that it’s anything left over once you’re taking away the most content and ads.

Examples of Helpful”Supplemental Content” include:

  • Header and footer navigation
  • Social media buttons
  • Related articles
  • Comment sections
  • Ratings
  • Similar/alternative makes models or colours on an e-commerce site
  • Mortgage calculators on real assets sites
  • Nutritional breakdowns on recipe sites


There’s been plenty of speculation about the Supplementary Content that Google refers to extensively in their new Google Quality Rater’s Guidelines that the corporate recently rewrote.

One of the items they need raters to see for is whether or not there’s Helpful “Supplementary Content” that enhances a webpage, and ensuring there’s no  Content, like obtrusive or distracting ads, that hinders the webpage.

Google goes into quite significant detail about helpful  Content, and it’s clear that this can be a region that Google is putting tons of weight in for their quality raters.

For SEOs, this suggests you’re planning to want to judge the number of Helpful” Supplementary Content” you currently have and increase it if necessary while getting eliminates Supplementary Content that might actually lead to a low-quality rating.

Why does Google think Helpful “Supplementary Content” is Important?

Google wants to drive traffic to the websites they feel give users the most effective Helpful “Supplementary Content” overall user experience.

And Google can tell if users are finding what they need on your page by if those users go and click on another search result within a very short time span of visiting your site.

Bottom line, Google knows if they don’t deliver the most effective possible set of search results that they run the chance of losing out on a number of their search share to Bing.

While sometimes it seems impossible that Google could lose search share, don’t forget there was plenty of negative reaction to Google results when content farms with fantastically poor quality content were ruling the SERPs, and that they had to react with the Panda algorithm.

And Google also had to dethrone Yahoo to require the highest spot within the search market share – and that they did it originally because they became referred to as having the higher search results many, a few years ago.

Recipe Sites & Their kind of “Helpful Supplementary Content”.

Google makes quite a few references to recipe sites and therefore the kind of Helpful “Supplemental content” they’ll have.

In this screenshot of this recipe from All Recipes, it’s linked to save lots of the recipe to a recipe box, add the ingredients to a shopping list, add the recipe to a menu, edit the ingredients and reserve it, and change the recipe from the initial serving size.

The recipe also has links to similar recipes, reviews, ratings and nutritional information.

Helpful “Supplementary content”

Help users stick around on your site — and obtain a top-quality boost

Typically, the  content of a webpage includes navigation and links that allow users to go to other parts of the site.

Like ads, Helpful “Supplementary Content” should be arranged so as not to distract from the most content — but still be readily available when the user needs it.

Though targeted to the aim of the page, helpful content doesn’t help the page achieve its purpose directly; rather, it contributes to honest user experience and further exploration of the location.

For instance, on a shopping page, links to other popular makers or models of an equivalent kind of product featured on the page are often considered Helpful “Supplementary Content”.

Helpful” Supplementary Content”-

While your main content largely determines the standard rating of a page, supplementary content also plays a big role.

It its guidelines, Google encourages its raters to search for useful supplementary content when determining a page’s quality.

Features that assist the user find what they need are considered as Helpful “Supplementary Content“, consistent with Google.

Such content should support your main content and provide additional value to the visitor, contribute to far better user experience, and encourage further exploration of the site.

An easy way to add some top-quality  content to your site is by linking to your own articles. If you run a blog, include a related articles section which links out to other articles on your site.

CONCLUSION- Helpful “Supplementary Content

In step with a now-public Google Rater Guidelines Document, Helpful” Supplementary Content” is an indicator of a page’s quality (and therefore, Google ranking). Examples include currency converters, loan interest calculators and interactive recipes.