Keyword in Description Tag

Meta Keywords: What they’re and the way they Work

Meta Keywords (Keyword in Description Tag) are a specific kind of tag that appear within the Html code of an internet page and help tell search engines what the subject of the page is. Meta keywords are distinguished from regular keywords because they appear “behind the scenes,” within the source code of your page, instead of on the live, visible page itself. They appear like this:

 

Make sure that each page has a description Meta tag that describes the web site or the content of the page accurately.

The description tag(Keyword in Description Tag) most likely contains the text that will appear under the page title when you site appears in the search engine rankings for various engines. The keywords tag is the least important.

The most important thing to keep in mind when selecting or optimizing your Meta keywords(Keyword in Description Tag) is to be sure that each keyword accurately reflects the content of your pages.

But they can nonetheless still play a small but helpful part in communicating your message and attracting searchers to your site. In the competitive world of search engine marketing, every little bit helps.

 Meta keywords were devalued by Google because they were being abused by site owners and marketers.

Developers would “stuff” the code full of high-volume keywords and phrases, so that low-quality pages would rank for those search terms, considerably diluting the accuracy and value of the search results.

Do Meta Tags Help SEO?

Yes, they do, but not all of them and not all of the time.Meta tags can potentially help your SEO rankings and which have mostly fallen out of use

The description tag is important and should include instances of keywords.  However, this tag is typically displayed in the search engine results pages, so it is vital that it contains a clear and relevant message.

Although it will help to ensure keywords are contained within the description, the primary purpose of this tag should be to display an informative and compelling ad to attract potential visitors to your site.

A page’s title and description tags play a significant role in on-page Search engine optimization.  However, it is all too common to see poorly written tags.

Page titles and descriptions that both have interesting and compelling content & can definitely steal the click away from sites that actually rank higher which may have uninteresting or non descriptive page titles.

So, when your title and description tags have both been shown in SERPs together, what exactly do you want them to say? You are in complete control here and this is where you persuade users to click on your link instead of any of the others.

Your title and description tags should be descriptive, unique and contain the keyword that you have targeted for that particular page.

CONCLUSION-

You can get more website traffic by using the page title and description Meta tags effectively. These are displayed by the search engines on their results pages, and together they form a kind of advertisement for your web page.

So if you improve the “ad” for your web page, you can increase traffic to your website. In fact, a good title and description could give many times more traffic than a poor one.

Think about when you do a search. You type your keyword into the search engine search box, the results page comes up so you scan it looking at the title and description to decide what pages you’re going to visit. You’ll find the title and description that seems to answer your needs best and you’ll visit that page. If that doesn’t do the job, you’ll look at the second best result and so on.