Keyword in H2, H3 Tags
Having your keyword in H2, H3 Tags format is also another weak relevancy signal
The h2 tag is a subheading and will contain similar keywords to your h1 tag. Your h3 is then a subheading for your h2 and then on.
Consider them as a hierarchy based on importance, the above being more important than the below
Why are Keywords in h2 and h3 tags important for SEO?
Header tags are a crucial on-page SEO factor because they’re used to communicate to the search engines what your website is about. Search engines recognize the copy in your header tags as more important than the remainder.
This starts together with your h1 and works its way down in importance to the h2, h3 so on. These tags will help support the theme or purpose of your page.
You can’t, however, just add whatever content you would like into these headers. It’s important to utilize your header tags with short-tail and long-tail keywords.
As search engines crawl your site, they’re going to acquire on the headers and recognize the keywords you’re using as important.
How to use the Keywords in h2 and h3 tags?
While your header tags (Keyword in H2, H3 Tags) do reach h4, h5 and h6, we’re only aiming to specialize in the primary three since these are the tags that carry the foremost SEO value.
Now, you can’t just go insert your header tags anywhere and expect to ascertain results.
The h2 tag is a subheading and will contain similar keywords to your h1 tag. Your h3 is then a subheading for your h2 soon.
Consider them as a hierarchy supported importance, the above being more important than the below.
Keep in mind that it also very imports that your header tags are readable and grammatically correct. Stuffing your h2 and h3 with keywords isn’t going to help your cause. If anything, Google will recognize this and assume you’re trying to control them — that’s a no-no!
An Example of how to use Keywords in h2, h3 header tags
This post or blog is actually an example of how to use your header tags. See below:
- My h2 = <h2>Why are h1, h2 and h3 header tags important for SEO?</h2>
- My h3 = <h3>How to use the h1, h2 and h3 tags</h3>
Header tags are a key component to SEO and might help improve your rankings on the search engines. Check your pages now and see if you’re using your h2 and h3 correctly!
Relevant header 2 text guides visitors to a selected section of the web page.
If Header 1 text is your book title, then Header 2s are your chapter headings(Keyword in H2, H3 Tags), which give readers a clearer picture of what your content covers, and allows them to quickly find the precise information they need.
The subtitle text above, “Relevant Header 2 text guides visitors to a selected section of a web page,” is Header 2 text. If you checked out the source code of this page and looked for that phrase, you’d find this snippet of text:
The two instances of “h2” within the brackets to either side of the text tells your browser—and in fact, Google—that the text between them should be larger than normal text, but shouldn’t be quite as big as “h1” text.
These subtitles, which divide sites into bite-sized chunks of data, help visitors quickly hunt down the knowledge they need.
That’s an enormous a part of why a scarcity of H1 and H2 tags are problematic. A site that lacks H1s and H2s is sort of a book that lacks a title and chapter headings.
The content is all still there, but it’s significantly harder for readers to quickly judge what the general subject is and to subsequently drill down and find the precise piece of data that they need.
Remember how I said that visitors will spend about 10 seconds to seek out what they’re looking for? If there’s no H1 and H2 text to guide them, it’s likely that they’ll lose patience and leave.
Do H2 tags affect SEO and program rankings?
This question has been the source of endless debate among SEO experts for overflow a decade. In any case, that point, the widely accepted answer may be a resounding, “Probably.” It’s believed that Header 1 and Header 2 text wont to have a bigger impact on search rankings than it does now, having been crowded out by more sophisticated measures.
There are relatively few case studies that have focused on the direct impact of optimized H2 tags on search rankings, but occasionally one trickles out that indicates that H2s directly impact search rankings.
Conversely, others have found that simply using bigger fonts for key phrases yielded equivalent results as using H1s and H2s (which frankly amounts to a similar thing, and speaking from experience,
We know that Google very carefully examines user behavior so as to work out the standard of a web site, which is why Google Analytics reports information like bounce rates, average time spent on a web page, etc.—because these data points indicate how useful a page is, and thus how highly Google will rank them.
Based on personal experience and our work with many clients over the years, we believe that the effective use of H2 tags directly impacts search rankings.
But even if the improvements in performance that we attribute to using H1s and H2s are simply the results of an improved user experience yielding lower bounce rates and better user engagement (and as a consequence, better rankings), the takeaway remains the same:
H2 or H3 both tags are effective in Seo. “These heading tags in HTML help us to understand the structure of the page.”