What is a Top-Level Domain?

Keyword in Top level Domain

It is merely the net address to your website. Top Level Domains(Keyword in Top Level Domain) are extensions of the domain, such as .com or .net.

Does keyword in Top Level Domain affect SEO?
There are about 200 ranking factors in Google’s algorithm, and the domain name is only one of them; thus it has very little to no effect with the site’s SEO. However, having a well thought SLD and TLD will definitely help in many ways.

Why is keyword in top-level domain names important?
On a basic level, A  keyword in top-level domain name is important because the Internet’s addressing scheme is not very effective without them. A short, memorable domain name can make the difference between creating a successful Web presence and getting lost in cyberspace. A Domain name adds credibility to your small business.

How will have a keyword in Top Level domain have an effect on your SEO?

  • Having your keyword among your domain can have an impact on your SEO during a very positive manner, as long as a result of the entire domain isn’t your complete long-tail keyword.
  • However, a web site that contains a keyword phrase in it will add keyword relevance to your website.
  • Choosing the proper keyword is one in all the vital tools to think about if you would like to make web traffic. It must always be associated with the services that you are giving in order that visitors will simply identify it.
  • Using the proper keyword can facilitate boost your web site ranking.

Search any keywords in a live domain name, you may realize that the domain will be at the highest organic search result (or terribly close).

Keywords in Top-level domain to boost SEO

Using the right keywords in top level domain in your SEO campaign is one among the numerous keys to a prospering SEO strategy. Correct keyword analysis should be done to ensure success.

Using the proper keyword can facilitate boost your web site ranking.

Here are some tips for choosing the proper keyword:

  • Choose a keyword relevant to your target market. If you wish your target market to seek out your web site and boost your search engine optimization, your keyword must reflect that.
  • Perform correct keyword analysis. Targeting the incorrect keyword can simply damage your campaign right from the starting time.
  • The name is additionally vital as this is often what individuals see. If you’re a customized gift shop and you have got the domain www.customizedgift.com people will be unlikely to grasp what you are doing and less likely to click through to your web site.
  • The advice extremely comes round to choosing your name (as this could be the name of your domain preferably).
  • You should have a maximum of 3 words in your business name/domain name.
  • The services that you are giving in order that visitors will simply identify it.

Make it relevantIt’s important that your keyword in top level domain name communicates the right message. People will have a better understanding of what your website or business is all about by making your domain name relevant to your niche or industry.

Use your brand as a keyword in top level domain name-There are cases in which the brand is not the keyword.

There are companies who are lucky enough to have the brand name as the target keyword in top level domain, or the target keyword as the brand name.

A keyword in top level domain, when used correctly, should incorporate:

  1. Brand signals – Any mention or occurrence of your business domain name on a website will contribute to your branding efforts.
  2. Relevancy signals – If your domain includes a keyword, it will be bolded in the search engine results. Then, when people refer to your domain, it will associate your site with that keyword.


Having a keyword in top-level domain can still be beneficial, but it can also lead to closer scrutiny and a possible negative ranking effect from search engines, so tread carefully.