Keyword prominence refers to how prominent your keywords are within key elements of your website. Specifically, how close to the start of the page’s TITLE tag, heading tags (H1, H2, H3, etc.), and Meta DESCRIPTION, your keyword phrase is placed.
You ought to always put your most significant keyword phrase at the very beginning of your TITLE, DESCRIPTION, and H1 and H2 tags. Also, try and begin your first and last sentences of body copy with the important keyword phrases.
There is a range of various ways to form your keywords stand out (or more prominent) within an HTML document or website. A number of our favorite examples are:
- Bolding, italicizing, or underlining text
- adding color or background color to text
- using the h1-h6 tag
- embedding the link within an unordered or ordered list
- A combination of any of the above
The reason why it’s so important to possess keywords within your H1, H2, etc tags is that Hx tags are very prominent, in most cases larger than the rest of the body of the text.
A similar also can be said for unordered lists, italicized text, anchor text, and other styles.
What are keyword proximity and /keyword prominence?
Keyword proximity in SEO refers to how to approximate keywords are to at least one another, or to a different element on the web site. Keyword prominence refers to how visually eye-catching a keyword is within an internet site.
In program optimization (SEO), this refers to the prominent placement of keywords or phrases within an internet page. Prominent placement is also within the page header, Meta tags, opening paragraph, or start of a sentence.
Keyword prominence is some things you must always bear in mind.
If you handle it right you may achieve:
- Better rankings;
- Higher crawl rate;
- Better-looking snippets in SERPs (and thus better click-through), etc.
How Keyword Prominence is achieved?
Keyword prominence is often basically achieved by:
- Making sure the foremost important element goes after (or is close to) the opening <body> tag within the page source code;
- Including your keyword within the SEO-sensitive elements of the page: title, anchor text, bold text, alt text, etc.
Let’s see how we will make one element/keyword of the page prominent over others:
- Emphasize the most important keywords of the page with the help of basic semantic structure: make certain to require full advantage of H1, H2, H3 tags to form your page structure perfectly clear to a research bot.
- Use SOC (source ordered content) technique especially in cases when your (customer’s) designer’s desires inherent conflict with on-page SEO. The technique is easy and widely used.
Place your keyword-rich content closer to the highest of the page within the source code and use CSS to order all page elements the way it pleases the web designer’s eye.
- (A copywriting technique employed in journalism) Try inverted pyramid writing – that’s, use the primary paragraph to offer a brief summary of the content below and to incorporate your keywords there (that’s also an efficient blogging technique once you let those summaries appear on the home page and also the full content on the one post page – thus avoiding duplicate content issue).
What is the utilization of using keyword prominence?
According to me, If you’re using Keyword prominence within the <body> of the web page. Then, it will make prominence high and can help to optimize the website with keyword. I’m explaining here with Example:
Example of Keyword Prominence:
Keyword = Keyword Prominence
<body>Keyword prominence is to put keyword near tags.
</body>that means your keywords should be in a prominent area in the content of your sites.
Or most significant thing is to create higher prominence, you wish to keep your keywords near to Html tags like <body>, <Meta tag>,