Mobile-Friendly Update

Mobile-Friendly Update

Mobile-Friendly Update

Mobile-friendly isn’t the only ranking factor, just a new and “significant” one.

Relevance and authority still play large roles in the mobile ranking algorithm, along with quite 200 other ranking signals.

Again, the balance between mobile-friendliness and therefore the other 200 or so ranking signals is an unknown. But we will make some educated guesses.

What is “Mobilegeddon?

“Mobilegeddon,” Google’s latest tweak to its search algorithm arrived on Tuesday. It could make a big impact on how a company’s websites are ranked in search results on smart phones.

The adjustment will now favour sites in search that are more mobile-friendly updated, which means companies and retailers that have sites that meet Google’s mobile standards will rank higher in search results on phones.

As the search giant announced in February, the change “will affect mobile searches altogether languages worldwide and can have a big impact on our search results.


Consequently, users will find it easier to urge relevant, high-quality search results that are optimized for their devices.”


It’s important to notice that this may not go on tablets or desktops. And Google says that this is often a page-level change, which suggests that it’ll only affect the pages of your site that don’t seem to be mobile-friendly.


What is Google mobile-friendly update?

Mobilegeddon is a name for Google’s search engine algorithm update of April 21, 2015.Google claims the transition to mobile-friendly sites was to boost user experience, stating “the desktop version of a site may be difficult to view and use on a mobile device.”



In 2014, Google announced a “mobile-friendly” designation, which made responsive web design more important than ever to business marketing strategy. As a part of that change, a mobile-friendly” label appeared in mobile search results to spotlight websites that provide great mobile experiences.


In February 2015, Google announced that mobile-friendly compliance would soon be a ranking signal for searches conducted on mobile devices.

The goal of this alteration was to assist users easily find relevant, high-quality results for sites optimized for mobile viewing.

At the time of the “Mobilegeddon” announcement, Google also started using information from indexed apps as a ranking factor if a user had the app installed and was signed in.

What is “mobile-first indexing”?

Mobile-first indexing is strictly what it seems like. It just means the mobile version of your website becomes the place to begin for what Google includes in its index and therefore the baseline for a way they determine rankings.

If you monitor crawl bot traffic to your site, you’ll see a rise in traffic from Smartphone Googlebot, and also the cached versions of pages will usually be the mobile version of the page.


It’s called “mobile-first” because it’s not a mobile-only index: as an example, if a site doesn’t have a mobile-friendly version, the desktop site can still be included within the index.

But the lack of a mobile-friendly experience could impact negatively on the rankings of that site, and a site with a far better mobile experience would potentially receive a rankings boost even for searchers on a desktop.


Will Google only use my mobile site to work out my rankings?

Mobile-first means the mobile version are considered the first version when it involves how rankings are determined. However, there is also circumstances where the desktop version might be taken into consideration (for instance, if you don’t have a mobile version of a page).

That being said, you will potentially still see varying ranking results between mobile search results and desktop search results, so you’ll still want to trace both.


(In an equivalent way that now, Google primarily uses the desktop site to work out rankings but you still want to trace mobile rankings as these vary from desktop rankings based on user behavior and other factors).


How Google’s ‘Mobile-friendly’ Update Affects Performance?

Google’s “mobile-friendly Update” algorithm update is big news. But how will it impact your e-commerce performance?


On April 21, Google will begin rolling out a worldwide mobile-friendly algorithm update which will have a “significant impact” on mobile search results for mobile searchers.

In essence, if your e-commerce site doesn’t pass Google’s mobile-friendly updated test, there’s a true possibility that Google will send you fewer mobile search customers after April 21.