Mobile Usability refers to if your page is functional on a mobile device. The Mobile Usability Report in Google Search Console looks as if your page can actually be used on a mobile device – or if there are functions that are being blocked.
How User Experience & Mobile Usability Affects SEO Rankings in Google?
Google continually strives to supply the simplest possible results that satisfy the requirements of searchers.
Although the term, “best” could also be subjective, Google’s search engine has undergone significant algorithm changes year after year to boost the quality and relevance of search results for its users.
By any measure, their improved algorithms are a success: Google now captures a staggering 90% of all search queries online – over 5.8 billion searches per day!
What does this mean for you and your business?
At the foremost basic level, websites that almost all fully satisfy the wants of online searchers have certain characteristics in common, including:
- Easy to use and navigate
- Easy to know
- Professional design
- Accessibility with modern browsers
- Deliver actionable and relevant information in response to queries
- Provide credible, authoritative, high-quality content
How Google and Other Search Engines Measure User Experience and Mobile Usability?
Although search engines have advanced technologically to a substantial degree, they’re unable yet to look at images, understand the text, or interpret video in the way a person’s being can.
Instead, they depend upon meta-information about the interaction users have with websites, which provides key insight into the standard of website pages.
Google can assess a limited number of variables directly, including links, keywords, and site structure.
Indirectly, through user engagement metrics, linking patterns, and machine learning, Google can make progressive evaluations a few given website.
Secondary or “Soft” Ranking Factors
User experience and usability are secondary influences on program ranking decisions.
These factors help Google evaluate a site’s external popularity in an indirect way, allowing it to interpret website quality.
Providing an exceptional user experience that’s empathetic and thoughtful can help ensure visitors get a positive impression of your site and thus are encouraged to bookmark, share, and return to the site again – all factors that contribute to high rankings.
The design of the user experience on your site is a crucial ranking factor, but also a soft factor. It can rely on how these factors are positioned on competing sites. If other sites are using soft ranking factors approximately equally, other more important factors (presumably) will decide the site’s ranking.
Is mobile usability now a search ranking factor?
Identifying Mobile Usability Issues
The first place you must attend check for mobile usability issues is that the Webmaster Tools Mobile Usability feature.
This section shows different issues that Google identified together with graphs that show the progress you’ve made over time.
The feature will show you many issues: Flash content, missing viewpoint, tiny fonts, and fixed-width viewports, content not sized to viewport, and clickable links/buttons too near to one another.
You’ll find the mobile usability report by simply singing into your Webmaster account.
The second place you’ll visit is that the PageSpeed Insights Load Tool
As you’ll imagine this tool focuses on the load time of your mobile website, which is incredibly important for SEO and for usability, but what’s cool about this tool is it’ll actually tell you what specifically is slowing down your site then how to fix it, you’ll find the tool here. Simply type in your name and you’re set to go.
A Few Tips to Fixing Mobile Usability Issues-
Your first step is, of course, to see out the tools mentioned above to offer you a plan of where to start out, on the other hand comes the time to truly make changes. a number of tips include:
- Start by finding your problematic pages. Log into Google Webmaster Tools and click on Search Traffic–Mobile Usability on the left navigation bar.
This section will provide a breakdown of the usability errors and all the pages that have specific errors on them.
- Educate yourself the maximum amount as you’ll about mobile-friendly design. Now that you simply have a listing of all pages and therefore the errors that are occurring, you can now start performing on an idea to repair them.
Although there are many various places to find out about mobile-friendly design, Google offers a beautiful resource for Web Fundamentals. This guide will detail the most effective practices on a way to fix the usability issues that are occurring.
With over 114 sections, this guide will help with everything from general principles, layouts, design, performance, and far more.
- Fix and Test. Now that you simply have familiarized yourself with the most effective practices, you must have enough ammo to start out fixing the problems.
Start by altering your pages or site templates to enhance usability the maximum amount as possible.
After each improvement, re-test each page with the Google PageSpeed Insights tool to spot how your score improves.
Every little update you’ll make to boost your overall score will help improve your visibility within the mobile search results.
In recent months, we’ve seen Google take a specific interest within the mobile usability of the sites it displays in its search results.
A way during which we’ve seen this emphasis is in Google’s testing of ‘not mobile-friendly’ icons next to poorly optimized sites.
While it appears Google is currently only testing this feature on a really limited basis, it’s a decent indication of where Google is placing emphasis currently.
We also know that, for over a year now, Google has been penalizing sites that generate errors for mobile users.
The aim behind this has been to de-prioritize sites that contain videos that aren’t accessible on mobile devices, additionally, as sites that contain faulty redirects (for instance, sites that are configured to direct Smartphone users to a site’s homepage no matter what the URL they request).
Another way we’re seeing this emphasis is in a new feature in Google Webmaster Tools called Mobile Usability.
Users can now see how their site performs on mobile devices, similarly as receive specific warnings to point areas of potential improvement.
To look at this feature, look under Search Traffic and so Mobile Usability