Number of Outbound Links

Any site that has Number of Outbound Links  could be considered spammy by the search engines.

What are number of outbound links in SEO?

Number of Outbound Links

Number of Outbound Links

Outbound links, also called external links, direct visitors from pages on your website to other sites on the web.

Unlike inbound links, which send visitors to other pages on your website, outbound links send visitors to completely different sites.

If another website links to you, it’s considered an outbound link.

Having too many no of outbound links.

Also, adding too many Number of Outbound Links will distract your readers and direct them far from your website.

Long-form content may naturally have more external (and internal) links. But if you’re linking several times within paragraphs, then it becomes disruptive.

On certain devices, it’ll definitely ruin the user experience because too many hyperlinks can cause users to unintentionally click a link after they were simply trying to scroll further down the page.

Too many outbound links will distract your readers and direct them far away from your website.

How many no of outbound links are too many?

Typically, the articles are 500 words or more and have 3-5 outbound links, but in some cases, there are as many as 7 or 8 outbound links.

Are no of outbound links good for SEO?

In fact, SEO experts agree that no of outbound links is the foremost important source of ranking power because search engines view them as third-party votes for your website.

A recent study conducted by marketing firm Reboot showed a direct correlation between a page’s outbound links and its rankings in search results.

The negative impact on no of outbound links

Outbound links don’t always have a positive effect on SEO.

They can, at times, be harmful if you’re linking to spammy, low-quality sites or clearly engaging in black-hat linking practices.

Negative outbound link practices include:

Outbound links can some harm SEO in two ways:

  • The high number of external links drain off your Google Page Rank* but provide a strong endorsement to the positioning you’re linking to. If the sites are of top quality, I would not refrain from linking to them. Edit 5/26: Disclosure I was just challenged by some people whose opinions I value that leaking or losing PR through outbound follow able links is a fallacy. It’s a part of the initial definition, however.
  • Linking to very low caliber or banned sites can do real harm to your site. Google sees an external link as a voluntary effort so if you link to a dubious site, you need to even be one.
  • *Getting back to the Page Rank mention – Page Rank or PR could be a 0 to 10 score displayed on the Google Toolbar which generally represents variety derived mathematically from the score and number of links to a page minus outbound links.

Why is Page Rank important?

  • Well, it really isn’t that important for organic ranking purposes but a high PR score will increase the speed and depth at which your site is going to be crawled ensuring all valuable pages get surfaced within the index.
  • More commonly, many assume Page Rank could be a quality score which suggests they’re going to rank higher in search results.
  • This is often not necessarily the case but people obsess over the amount, especially people selling links*because they will usually charge more from a high PR page.
  • **Selling links that pass PR is against guidelines and may cause a site being penalized, One alternative is to feature rel=”no follow” to the outbound links.

This prevents you from passing PR also as insulates you just in case one of the sites is unsavory.


Number of Outbound LinksToo many do follow OBLs can “leak” Page Rank, which may hurt that page’s rankings.