Page Age an important
Actually Page Age is a ranking factor because the data on that page is staying for an extended time. Whenever Google requests that page it always displays that information, hence it’s ranking factor. And it’s beneficial for the user.
There are numerous sites that just crawl somebody else page and index it on Google, and later they delete it, hence Google generally give some low score initially, and increase that score with time if the page still returns 200 statuses with actual information.
So the older page means better ranking, but there are more benefits if you update it with fresh information.
Google generally calculate the score for identical document page with the different algorithm then combine the sum, like what proportion older the page is, how much fresh information it’s.
Here fresh information doesn’t mean only latest post in page age ranking factor;
if you update your old page with fresh information then it’ll perform better compare to newly created page.
Google certainly uses page age as a ranking factor, but it is not quite as straightforward as you may think.
For news queries, a more recent page is a bonus. Google features a concept they call “query deserves freshness” or QDF. News searches need freshly updated pages to please users and Google prefers those fresh pages for those queries.
For other queries, Google usually prefers established pages that have a history of pleasing users. We call that content “evergreen content.”
Does updating your website help SEO in Page age ranking factor?
Every time you create an update to your website, the search engine takes notice and re-arranges your site’s ranking.
Thus, if you would like to extend the possibilities of your website getting a better ranking, update the content frequently in order that a research engine will reassess your position on its index and makes a point of ranking in page age ranking factor.
How often should I update my website for SEO as well as for page age in the ranking?
Updating your blog once or twice a month as a minimum is sufficient if the content is exclusive and of benefit to the user.
If your website provides news or information about recent events or hot topics trending on the web, regular, daily fresh content is crucial
Is page age a ranking factor?
Google constantly collects additional data about your pages. It views how users react to them. It sees if users use the rear button to come back to Google after viewing your content.
It sees if the page attracts external links. Older pages have far more history; those with positive history will rank well.
As per your page age, Google is in a position to gather more and more data about your page. When your page is top quality, Google will eventually notice that and begin trusting it.
If it’s mediocre quality or there’s higher quality competition your page may never rank well.
When you first post evergreen content, it’s going to enjoy a honeymoon period where Google “tastes” the page. Google may try it out on the primary page of the results to ascertain how users react to that. It always doesn’t stay there unless it gets a very positive click-through rate. After the test, it’s going to fall in rankings substantially, often back several pages. It could take it years to urge back to the primary page of search results.
You may even be experiencing a traffic boost two to four weeks into posting the article because of Google determining its ranking value based on the signals it’s received.
If your page has initially received a low amount of traffic, there aren’t many signals for Google to work out how beneficial this page is going to be to its users.
Once you have got started to receive some traffic then Google can analyze metrics of the article like “time on page”, “bounce rate”, “Pages per session”, etc, also as its success on social network sharing. If your article performs well in its metrics analysis, then Google will begin sending you more traffic.
CONCLUSION– Page Age: a google ranking factor!
Although Google prefers fresh content, an older page that’s regularly updated may outperform a more recent page.