Syndicated Content

_Syndicated Content_ Google Ranking Factor_.pacelab - seo agency london

_Syndicated Content_ Google Ranking Factor_.pacelab – seo agency london

What does it mean to syndicate content(Syndicated Content)?

Content syndication is when web-based content is re-published by a third-party website. Any reasonably digital content is often syndicated, including blog posts, articles, infographics, videos and more. Consider it as a part of the barter arrangement. The third-party website gets free, relevant content.

The content creator gets free exposure and publicity, and backlinks to their own website, which successively boosts their organic traffic.

Syndication within the media industry isn’t new. Before the net, newspapers and magazines with large circulation and readership sometimes printed syndicated content provided by smaller publications and freelance writers.

Both benefited the little player needs to reach an away wider audience and hopefully attain a measure of fame; the big publication got more content – without having to invest resources in creating it.

Benefits of Syndicated Content

Content syndication benefits both parties: the web site where it’s syndicated gets fresh content, while the person/brand behind the first content gets exposure to a replacement audience.

All that said, content syndication may not be the simplest strategy to realize referral traffic.

If you’re syndicating content to an internet site that has greater domain authority than you, it’s going to actually outrank your original article.


Recycling is all the fashion. Why should content be any different?

In the age of the web, it’s much a similar story. You’ll ‘recycle’ your online content by syndicating it.

And if it’s done well, syndication can go a long way to promoting your content online, driving traffic to your website, reaching a wider audience, and hopefully turning a number of them into conversions.

In fact, in keeping with a 2017 survey by Sales box, 65% of B2B marketers use content syndication as a core lead generation tactic.

Does Google penalize you for Duplicate Content?

Duplicate content doesn’t cause your site to be penalized. Googlers know that users want diversity within the search results and not an equivalent article over and over, in order that they prefer to consolidate and show just one version.

Duplicate content isn’t grounds for action unless its intent is to control search results.

Does Syndicated Content Impact SEO?

Since content syndication is said to duplicate content, let’s defer to what Google has got to say on the topic:

“Syndicate carefully, if you syndicate your content on other sites, Google will always show the version we expect is most appropriate for users in each given search, which may or might not be the version you’d prefer.

However, it’s helpful to make sure that every site on which your content is syndicated includes a link back to your original article.”

Google admits that 30% of the content is duplicate content, but they do not penalize it unless it’s finished malicious intent.

They explain, “Duplicate content on a site isn’t grounds for action thereon site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.”


Conclusion-The most important way to achieve success at content syndication is to keep adding tons of fresh content. If you promote this effectively, it’ll act as a magnet to your website.

New visitors are going to be drawn to your website a day and therefore the more visitors who visit your website, the more potential you have got of their eventually becoming customers.

However, as important as posting large amounts of fresh content is, it’s important never to forget that the position of that content is additionally critical. The following are some helpful tips.

Syndicated Content is a very low-cost (usually no-cost) way to make your content go further. It’s much cheaper and quicker than writing a new blog post for a third-party site, either on the same topic or on something completely different.