Search engine marketing is about gaining visibility on search engines when users search for terms that relate to your business. For most companies, ranking highly in search results isn’t luck – it’s a result of solid effort in one or both categories of search marketing.
There are effective ways to make sure that your content and links are properly optimized so that you can attract specific customers to your product websites(Search Engine Marketing).
It is essential that you do optimize so that will be able to get buying customers on your list. In effect, you will increase your sales. This holds very true especially when you are marketing to a specific niche.
Now, to make sure that you are doing it right, you can use some of the following tips in making sure that you create a successful campaign(Search Engine Marketing), whether or not you are using a pay per click system.
1. Mobile-centric emails
If anything, the mobile-mindset is sweeping across the digital marketing spectrum. According to email usage stats by email Monday, email opens are happening more on mobile than desktop.
This means, if you still haven’t got your emails mobile-responsive, you are leaving a lot of money on the table.
Now, the question is how to optimize your emails for mobile?
Simple, you need to cut down the size of your copy, images and the overall design to suit the mobile format. A concise copy gives a clear view of the CTA button, which, in turn, leads to more visitors to your landing pages, blogs or product pages. More importantly, shorter copies make the emails much more scannable.
2.Overall quality should be the goal
Integrating all the latest technology and all is fine, but then don’t forget it’s the rudimentary aspects that make your emails click-worthy, that is content and design. So, by all accounts, take into consideration the following points while designing your email.
An email shouldn’t have more than 50 words because a reader won’t be putting in more than 13.4 seconds to read it.
Some simple ways to make email designs accessible and effective to a broader audience:
Use Real text HTML
Be cognizant of font sizes, line spacing, and text justification
High contrasting colors
Ensure visual hierarchy
This is an important tool when you are trying to optimize your content and the keywords in your websites. This is something you can use to tune your key words and phrases so that they are seen by your readers.
It helps people to find your content easily on the Internet and it helps make that task of looking for relevant keywords easily for you. The tool can also give you a specific number when you are also looking for the number of searches that are conducted on Google for certain words and phrases.
These are just as important as the content that you have in your articles. In fact, including keywords in your code makes your site even more relevant than you think. One way to do this is to include keywords and phrases in the HTML tags of your pages.
These will act like anchors that will help search engines recognize your site. It will help users find your pages specifically so make sure you use the appropriate terms.
Digging further into the code you will find that meta tags are used for describing certain pages. You can use meta tag descriptions and insert keywords and phrases to give value to certain parts of your site if not the whole site alone. You can use this to sharpen searches done by possible customers who are looking for your products and services. This will also help your ranking on a search engine (Search Engine Marketing).
A lot of people are switching to search engine optimized content when they are building their articles and entries on their web pages and blogs.
Content like this usually involves the repetition of certain keywords throughout a body of text. This is an effective way to get search engines to recognize certain links. When customers type in those keywords, the chances that they be directed to your page are therefore greater.
Even website names, or URLs have a big involvement when it comes to keywords. You may want to change your URL name so that it includes keywords that are relevant to your products and services that are found on your site. Of course, this is something that you cannot do if you are specifically branding yourself with an identity. But more often than not, this can really help you out when it comes to being recognized in the online marketing industry.