SEO techniques are classified into two broad categories: White Hat SEO – Techniques that search engines recommend as part of a good design. Black Hat SEO – Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.
In the present quick moving world, SEO systems((SEO Techniques) can change in a very small space—and the most noticeably awful part is that you probably won’t know it. Hacks that could have won you a first-page result as of late as 2018 or 2019 are old now, yet they may even damage your site’s rankings.
Particularly if those purported “hacks” land your site a Google penalty that is hard to move.
Right now, separated the top SEO systems to assist you with soaring your rankings and lift your number of month to month guests from natural hunt.
SEO is the art and science of connecting people to website content through the medium of search engine. Good seo (SEO Techniques)comes from a deep understanding of what potential customers want to find. And how to deliver the content that’s fits this need.
Websites that have the most seo success are strong in all 3 areas: the audience, the content, and the technology
What is SEO?
Website improvement or SEO is the procedure under advanced advertising where pages and content get positioned with the assistance of keyword and content optimization.
In this way, regardless of whether you’re contracting an SEO agency, or doing it without anyone’s help, the best technique(SEO Techniques) to execute the privilege SEO system is to learn yourself. What’s more, I can wager that it would not take you over an hour to realize what to do.
Along these lines, in the event that you need your site to show up in the best 5 outcomes on search engines, you should look forward to:
1. Latest Google SERP feature
2. Audience and user intent
3. Google word trends
4. Mobile optimization
5. Social media
Top SEO trends(SEO Techniques) that would affect your web ranking in 2020
1. BERT Update by Google
Lately, in December 2019, BERT Update has been rolled out and most websites saw the negative impact by this update.
In this update, Google will mainly focus on the quality of the content. Also, the keywords, content relevancy and user intent.
According to most of the SEO Experts, it is depicted and proven that Google check overall reputation of the website through YMYL(Your Money Your Life) and EAT(Expertise, Authoritativeness, and Trustworthiness) factors.
How do you optimize a Bert?
The short answer: you can’t optimize for BERT – but you can optimize your website’s content for users, which is basically the same thing.
A major focus for SEOs going forward should be Entity SEO(SEO Techniques), which is a type of optimization that focuses on establishing a relationship between two things
Here are some tips that can help you prepare for the BERT update:
Provide your target audience with the content that answers their search query. For example, if someone searches for “home remedies for cold”, then the user must see pages that have some tips for curing a cold at home.
Start focusing on your context rather than the keyword density. Gone are the days when search engines could be fooled by stuffing keywords. They have grown much smarter and only relevant content is what attracts them for ranking.
BERT update checks the content for sentences and phrases, which mean the site owner, should back the site with relevant content specific questions of the searcher.
2. Listen to how your customers speak, then speak their language.
Understand what questions they’re asking, how they’re asking, what their needs are, and what keeps them up at night. Your company is already solving their problems and fulfilling their needs or you wouldn’t be in business, right? Translate this on your website.
Understand your customer and prospect needs, start a list. This is an essential step. You can’t focus on improving rankings if you don’t understand what your prospects and customers are looking for. Then, transfer this knowledge to your website. Translate the products and services that make your business a success in a clear format using the natural language understood by your industry. Become a resource for your clients and Google will reward you.
To find out what the most popular search terms are, type your keywords and prospect questions into Google’s search bar. Google will show you a list of related searches. Use these terms to update your copy and inform blog topics. Free and easy!
Use one of the top SEO tools to research keyword alternatives and search volume. At Stream Creative, our favorites
Moz’s Keyword Explorer is a great place to start. You’ll get keyword suggestions and monthly search volume. Select a mix of the most searched terms to use within your copy. Remember to do so in a natural voice — this will make content consumable and shareable, while keeping Google happy at the same time.
3. Optimize your content for featured snippets using lists
Did you notice that Google loves to show lists in its search results?
What is nice about this is that there is a way to get your list to show as a featured snippet and dramatically increase your CTR (Click through Rates).
Follow these steps:
Make sure that you place your list high in your post – It doesn’t have to be at the very top but try not to ‘bury’ the list in the content.
Add an optimized H2 or H3 heading as the list title – Make it specific. If the list is about SEO tips then name the list “Best SEO Tips” or something related, but keep it short and to the point.
Make sure that each list item has an h2 or h3 as the title – I usually format the list title as H2 and the list item titles as H3. Keep the list item titles short and specific.
Use <ul> and <li> tags for the list items – Create your list using <UL><LI> tags. Don’t use tables or paragraphs but use the <ul> HTML tag to help Google crawlers understand that it’s a list.
Keep the list formatting simple – Don’t use arrows, custom bullets or another styling that may confuse Google.
Link each list item title to the corresponding item– Optional but highly recommended. Think about this like creating a table of contents for a book.
4. Optimize your posts/pages for site links using named sections
This advanced tip is extremely easy to implement. All you have to do is create ‘named’ sections within your posts.
You can create ‘named’ sections by either adding the ID attribute to a heading like this:
<h2 id=”my-named-section”>My heading title</h2>
Or by adding a name anchor tag like this:
When you do this, each ‘named’ section can be accessed directly through the post URL.
For example, in my SEO tips for beginners post, I have added an ID to every H3 tag. Each tag can be accessed by typing the URL of the post and the name I have given for the section.
For example, this URL – https://pacelab.co//seo-tips-for-beginners/#tip9 – will take you to the link building tip.
What is great about this method is that Google can read the ‘named’ section and show them as site links in your search snippet, like this:
Post site links in Google Search Results
This makes your search snippet more interesting and it attracts more clicks.
5. Use FAQPage schema to increase the real estate of your search snippets
Another way to improve the visibility of your search snippets is to use structured data markup.
You most probably read about schema markup and SEO and how it can help you get rich snippets in Google search results, but a not so known technique is to make sure of the FAQPage schema.
The FAQPage schema is for pages that have FAQ-style content (list of questions and answers for a particular topic) that is not user-generated.
While at first, it looks like it is something you cannot use, with a little bit of effort you can make sure of the FAQPage schema, on almost any type of content.
Why would you need to do this?
Because it can enhance and increase the space your snippet occupies in the search results and this means more clicks and traffic to your website.
6. Update your top-ranking pages
This is a simple rule to follow. You need to update your top-ranking pages regularly, in order to maintain their rankings.
For every keyword that you are ranking high on Google, there are hundreds if not thousands of pages that are competing for one of the top spots(SEO Techniques).
Google wants to show up-to-date information to users so if you don’t ensure that your content is relevant and fresh, you will gradually lose your rankings.
How to keep your content fresh?
Check your competitor pages and see if there is anything important missing from your content. Update your content to include this information.
Check and fix broken links
Update your links to point to more relevant pages
Update your images and other media elements
Reply to user comments (if not done already)
Update your Meta descriptions (in case you include dates)
7. Link to high authority websites
We all know that backlinks are important for rankings but what is also important is to link out to high authority websites from your content.
The concept of links is one of the factors that let Google become the best search engine. Google uses links to discover the important pages of the web.
For this reason, they encourage webmasters to link out to high quality pages where applicable.
By linking out to high quality sources it helps your SEO in two ways:
First, you give users an option to learn more about a topic from a trusted source.
Second, you position your content as ‘high quality’. Of course this is not the only factor that makes your web high quality but it helps.
When linking out, make sure not to over optimize the anchor text and only link out to websites that demonstrate E-
The internal link structure of a website plays a very important role in rankings. WebsitA-T (Expertise – Authoritativeness – Trustworthiness).
8. Distribute link juice to the pages that need them most
es need to have a simple site structure that connects all website pages together.
Internal linking, although is very simple to implement SEO practice(SEO Techniques), it is not used correctly by the majority of websites, that’s why is it included in the Advanced SEO practices.
The idea is the following:
You can use internal links to pass ‘PageRank authority’ from your top pages to pages you want to improve their Google rankings.
Here is what to do:
Use SEMRUSH or Google Search console to find pages of your site that have high Google rankings and incoming links.
These are the most powerful pages of your website.
Go through their content and naturally add internal links to other pages of your website you want to improve their ranking.
It’s that simple!
This simple step will eventually pass authority from one page to the other and improve its ranking.
9. Use Google trends to find trending topics/keywords
When it comes to SEO, we all know that keyword research is very important. Finding the right SEO keywords can make a huge difference in rankings, traffic, and conversions.
An advanced keyword research technique is to make use of Google Trends to find topics/keywords that are gaining popularity.
By using this method and by reacting fast, i.e. creating good content to target rising keywords, you are a step ahead of your competitors.
Google is more than happy to index new content related to trending topics and you are more likely to rank higher for these topics because there is not so much competition (yet).
10. Mobile SEO Best Practices
Here are some mobile SEO best practices to step up your SEO game in 2020(SEO Techniques):
Optimize your pages to amp up your mobile page speed score by leveraging reduced redirects, browser caching, and implementing minified codes.
Add special effects to your mobile page by using HTML 5 instead of using plugins like flash, as they are not supported by small screen pages.
Design responsive pages for your site for better UI/UX on mobiles.
First impression is the last impression. So instead of hampering the mood of your customers with slow loading web pages, try to optimize your loading speeds.
Take help of PageSpeed Insights by Google Developers to know your current page speed score and start making improvements.
In PageSpeed Insights, have a look at the following metrics to get an in-depth idea of your mobile page speed.
12. Include video content for better encouraging conversion
One of the top SEO trends of 2020 is to include video content in your strategy. Video marketing has the power to make your customers stay tuned with the content it displays. The best video content includes a story line of the incidence and situations that can be linked to your audience.
Videos are one such medium that can help you in showing your products in action to your visitors. Although video is not one of the cheapest forms of content out there, it is definitely more engaging with high ROI.
As per wyzowl, 83% of businesses believe that video gives them a good ROI.
Not only this, the online video viewers were 228.8 million alone in the U.S. and this number expected to reach 248.9 million by 2022.
Ready to count upon the web?
Search Engine Optimization (SEO Techniques) may be gradual but it provides the right mix of digital marketing and is the only way to rank your site over the web. In fact, starting from giving space to paid ads to organic ranking, the search engine has presently become a power-house that members every online possession by different brands and names(SEO Techniques).
Thus, to make your name noticeable over the web with high rankings, SEO services are the ultimate reason to start with.
Hire an SEO agency London to take advantage of the huge potential of SEO(SEO Techniques).