Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

Top Best Free Search Engine Optimization Tools

Free is marvellous. Particularly when that “free” whatever is giving you additional traffic, cash, rank, notoriety, wealth, and so forth. Fortunately, there are a huge number of free devices in the SEO(Search Engine Optimization Tools) world. The drawback is that a portion of these free apparatuses are garbage.

I need to give you a go-to assortment of the top free SEO devices. These are instinctive, smooth, viable, amazing, and — best of all — they’re completely free.

1. Google Analytics

Google Analytics is to the online marketer like air is to the human being. You can’t live without it.

If you’re not yet using Google Analytics, I recommend that you begin doing so as soon as possible. There is no other data source that provides high quality and detailed information like Google Analytics. In a Google-dominated era, it’s what we have to work with. Most of the other data tools simply piggyback on Google’s data.

2. Google Search Console

If Google Analytics is the air that an online marketer breathes, then Google Search Console (formerly Webmaster Tools) is the food that the online marketer eats.

The word “webmaster” in the former name is a bit of a misnomer. The tool is for more than webmasters. It’s for Search engine optimizations. The very focus of the tool has to do with “search” and “optimization.”

3. Keyword Planner

Since the Keyword Tool has been replaced, Keyword Planner is the premier way of researching keyword.

The Keyword Planner provides much of the functionality of the erstwhile Keyword Tool. The focus, however, is on Google Ads generation rather than simple organic keyword research.

4. UberSuggest

One of the most useful free tools for almost all your SEO(Search Engine Optimization Tools) needs. You can use this tool do your site audit and do keyword research, check backlinks, etc.

5.Google Trends:

Use this tool to find out what’s trending on Google, for keyword research, check out popular keywords, compare keywords and much more.

6.Google Page Speed Insights: Use this tool to find out your page load time and free suggestions that can help you improve the speed of your web page. Fast loading pages help enhance customer experience and help you gain ranking on Google.


GTMetrix is one of the tools that we have found ourselves using more and more to get detailed reports about our site’s performance.

It is a free tool that analyses your page’s speed performance using Google Page Speed and YSlow Use this tool to improve your site performance inside out by running free tests.


8.  SEOWorkers Analysis Tool

The Analysis Tool allows you to plug in a website URL — any website, even if it’s not yours — and generate a report. SEOWorkers doesn’t provide anything new, but it does help to save a lot of time in analysis. Also, it provides background information on the data.

The report is quick and detailed.

Conclusion-Search Engine Optimization

If you’re serious about SEO, you’ll need to pony up the cash to get the right tools. You won’t be able to do thorough SEO work without a paid subscription to something.