Use of AMP- An Important
AMP is not a ranking factor(Use of AMP); if you decide to disable it, make sure to redirect appropriately. However, there are tons of indirect factors that may cause SEO improvements, on mobile and desktop as well.
Keep in mind that the majority people do Use of AMP as a second possibility for his or her web site.
Is Use of AMP a ranking factor?
Webpage speed is a ranking factor of Google’s mobile and desktop indexes.
Use of AMP is reported to be a ranking factor in their mobile 1st index (AMP was created by Google)
What does Google do with the Use of AMP?
Google AMP is a web site publishing technology that enables you to produce sites that load nearly instantly on mobile phones; this is what Google do, with the Use of AMP.
Visiting an AMP page through a Google search is when they load the fastest – Google can host the page on its own servers and supply the content directly on its website
If an online page takes more than three seconds to load then there are higher possibilities of user bouncing off. To stay up with the pace we can’t afford to let our websites forever to load. Amazon calculated that a page load slowdown of just one second may value them $1.6 billion in sales each year. Google has calculated that by slowing its search results by just four-tenths of a second they could lose eight million searches per day–meaning they’d supply many millions of fewer on-line adverts.
This implies the importance of page load time. Use of AMP is a good way to extend your page speed time and load your sites in three seconds.
AMP improves the mobile experience thus increasing the possibilities of conversions.
It decreases bounce rate in a very effective manner.
Although AMP isn’t a direct programme factor, speed is.
Speed is a very important element of search engine ranking. As a result, Use of AMP can impact SEO considerably if your web site isn’t up to par when it involves speed.
For example, 2 sites might rank equally once it came to SEO, however, the one with the foremost speed would receive precedence.
This is a clear example of how speed will have an effect on SEO rankings. Compactly speaking, AMP is all regarding boosting speed and creating the content of all formats without delay on the market for the user to engage with instantly.
The present question all marketers should be asking themselves is two-fold. Is my web site mobile friendly and will it pass the speed test?
Google: USE OF AMP Not Ranking factor But If AMP Page Is Canonical, it’ll be Used For web site Quality.
So I suppose you need to differentiate between AMP pages that are tied in as separate.
AMP pages for your website and AMP pages that are the canonical version of your site.
That is absolutely fine then if it is a canonical URL for search if it is the one that we actually index, then yes we will use that when deciding the quality of the site once looking at things overall.
So if it is a canonical will use that. If it isn’t the canonical if it’s like an added AMP page, to your desktop web site or to your mobile web site, then we’ll focus on the canonical when it involves determining the quality of the page itself.
So those are basically the 2 main options there.
One issue I also raise here is that if you are doing a Use of AMP as a separate page for your web site then I try and make certain that the maximum amount as possible that the AMP version is actually similar to your main version.
Thus avoid the situation where the AMP is kind of a trim down version of your page that doesn’t have videos, it does not have the complete content, as a result of that is terrible user experience. And that I know the AMP team really doesn’t like it when individuals serve low-quality AMP instead of traditional pages. So if you have got that content then build that content shine on an AMP page.
How Use of AMP helps SEO?
The main advantage is speed by the Use of AMP. If your web site is presently super slow-loading for users on a 3G mobile connection then you may notice a second improvement in load speed times through using AMP.
The big difference currently, due to AMP, is that after you click on one of the news search term links within the carousel, the article can load instantly.
It might not sound exciting initially, however, publishers are swearing by it.
“In early tests, we found that AMP pages load four times quicker and use eight times less knowledge than ancient mobile-optimized pages,” says Pinterest’s product engineer, Jon Parise. “A better, quicker mobile web is healthier for everyone, including users, platforms like Pinterest, and publishers.”
In summary, remember that faster loading sites result in a lot of page views that ultimately results in a lot of customers viewing your ads.
Publishers should seek to make a lot Use of AMP optimized content in their articles. The headline should be engaging and attention-grabbing.
The image should be authentic and compelling.
The first 100 words should provide a brief introduction so as to get curious about the rest of the document.