What are Backlinks? how can i get more of them?

What are Backlinks?

Backlinks take place across the Internet when one website mentions another website and links to it. Also, referred to as “incoming links,” backlinks make their connection through external websites. These links from outside domains point to pages on your own domain.

Simply put, backlinks occur when websites link to one another. For example, when an outside domain links to a page on your website, you get a backlink.

How Do Backlinks Play a Role in Your SEO Strategy?

After creating content to support your target keywords, you need to shift your focus to building a strong backlink profile.

Over the years, link building has changed and evolved to counter black hat SEO tactics. People tried to game the system, purchasing links on shoddy websites in an effort to pump up their rankings. Google wasn’t having it. Inauthentic, low-quality links won’t help your page rankings; they can even hurt you. So, don’t rush off trying to buy links from a random cold email offer.

You need to build backlinks the hard way. It takes time, but it is a crucial element in boosting your website’s domain authority and increasing your rankings

Backlinks are undeniably an important part of Search Engine Optimisation and are an important tool in the arsenal of any SEO agency. When you receive backlinks from an external site (especially if they are from quality pieces of content on reputable and authoritative web pages), it’s like getting a vote of confidence for the page that is receiving the link. The more votes the page gets, the more that the Google search engine views it positively, which means it will rank higher in the search results. This will increase your webpage’s visibility, organic traffic and, ideally, conversion rates.

How to Get Backlinks?

There are lots of great ways to get backlinks – however, there are lots of bad ways out there as well. It’s important to ensure that you are using the best SEO practices so that Google doesn’t penalise you

Smart Ways to Earn or Build Backlinks to Your Website

1.The broken-link building method.

This is a strategy that includes finding broken outbound connections, reaching the site that has the messed-up interface and proposing that they fix their page by refreshing the wrecked connection with a connect to one of your website pages.

This method will possibly work if the page you’re recommending to them is a helpful, legitimate asset on a similar subject as the wrecked connection. To put it plainly, it should sound good to the site manager to trade out the old connection for yours.

Not exclusively will this assistance a site fix its blunders and improve the experience for its perusers, it will likewise get you an extra backlink – a success win circumstance for all! Simply ensure the messages you are sending are short yet sweet. You need to appear to be agreeable and supportive not only hungry for a backlink!

2.Backlinks through infographics.

Infographics continue to be insanely popular.

In 2012, the hashtag #infographic was shared 56,765 times on Twitter. A few experts back then believed it was just a fad that would self-destruct in a couple of years.

Fast forward to today, infographics is more popular and stronger than ever.

According to HubSpot, infographics are liked and shared on social media 3x more than any other type of content.

Infographics are the perfect combination of visuals and text. Most infographics are visually appealing, often containing interesting information about a certain topic that readers can easily skim through.

More importantly, good infographics have the ability to make your content go viral, generate tons of high-quality backlinks, and improve your site’s overall SEO.

3.Infographics that go viral have these 3 elements in common:

Amazing design. First and foremost, infographics that go viral are visually-appealing and are professionally designed.

Well-researched statistics. A good infographic, in most cases, contains interesting statistics or facts on a given topic.

Promotion and outreach. The above two elements are mostly useless if the infographic is not promoted well. Therefore, social media promotion and email outreach are just as important in order to make your infographic go viral.

4.The advantage of guest articles.

This one is additionally identified with making incredible substance – however you will submit it to another site. This strategy is called visitor posting; numerous sites permit you to submit substance to them that incorporates a connection back to your own site. Notwithstanding, it’s imperative to take note of that there are some base guidelines you ought to follow while presenting a post:

Ensure that the site or blog that will get your visitor present is applicable on the website page to which you will connect

Ensure that the posts you are submitting are elegantly composed, valuable, intriguing and, as usual, significant

Don’t simply publicity up your organization – ensure that there is genuine substance to your article

5.Spy on your competitors.

Observing your rival’s backlinks brings bunches of advantages.

First off, following your rival’s backlinks permits you to break down their connection profile.

By observing their backlinks, you’ll perceive what number of locales are connecting to them.

Having this data in your fingertips will be helpful to you as a site proprietor.

6.Build internal links.

Internal backlinks connect one post or page to another. This can be done by linking textual or image content as the connecting source. Creating hyperlinks via words is more common than using images because it flows more naturally within the context of an article.

7.Increasing Value Within Anchor Text

When creating internal links, webmasters often link directly to key phrases. So for instance, an apple pie recipe might be linked to the phrase ‘apple pie recipe.’ This is known as “exact match anchor text link building” and it is a bad method for several reasons.

Two other options that are commonly seen include:

Stripped URL – Slapping down a whole URL in the body of your content without connecting it to words or pictures.

Untargeted Anchor Text Internal Link Building – Works a similar path as the specific match idea, yet without focused catchphrases to the page being connected. In the event that you’ve at any point made a “tick here,” or “see more” connect, at that point you’ve done this previously.

8.Promote your content.

One approach to normally get backlinks is to compose phenomenal substance that others will need to reference. Sites are an extraordinary method to do this. Ensure your blog entries are elegantly composed, appropriately organized, applicable to your industry and valuable to the peruser. You ought to likewise post all the time.


After some time, your blog will probably pick up power and a readership and, in a perfect world, you will acquire connections to your blog entries. At the point when you make valuable substance, others will need to utilize it as a legitimate reference and connection to it – which implies another quality backlink for your page.

Recollect that when you get a backlink to a blog entry, you should ensure you channel the power you get from the connection into a key page (maybe one of your site’s long structure pieces). To do this, alter post and remember a connect to a key page for your site. This will give your blog content most extreme viability!

Need to up your SEO game however not certain where to start? Pacelab Seo Agency London can assist you with all your advanced showcasing needs. . .